Source: Dumb Little Man
If you have a business, you need a website.
Not too long ago, a small business could survive without a site. Word of mouth was, and still is, an effective form of promotion. But in 2018, people are as likely to turn to their phones as their friends to find business information.
Without a website, a business is invisible in the modern world.The problem, however, is that web developers are expensive. This is why most business owners consider creating a website on their own. That may explain why so many small business websites are not, to put it politely, very good.
An ill-conceived and poorly executed website repels customers, so it’s worth taking the time to get things right. That should start with knowing what makes a good business website.
A Clear Value Proposition
A value proposition is a concise statement of what your business does and why the visitor should choose you, rather than a competitor.
Visit the Uber website and the first thing you see is “Move the way you want”. Design company iA tells it straight: “iA designs information systems for international media corporations.” Box.com, a cloud storage provider, couldn’t be clearer than “Box lets you securely manage, share and access your content from anywhere.”
The value proposition doesn’t have to be complicated or high-flown. You just need to say what you do. Many small business sites are confusing because they forget to let the visitor know that crucial piece of information.
Logical information architecture
After landing on your homepage, the visitors’ next step is to…
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