Source: NBC News
When Prince Harry and American actress Meghan Markle tie the knot on May 19, they’ll be live on news networks across the globe and plastered across the covers of special magazine issues.
Royal weddings, with their pomp and splendor, only come along every so often — and media companies are making sure they rake in every last dollar available.
“The potential for revenue generation wrapped up in a royal wedding is huge and it runs into the multi-millions,” said Mike Bloxham, senior vice president of global media and entertainment at the media advisory firm Magid. “There is no end of things that creative media owners and creative ad sales teams can do to generate significant revenue.”
The wedding is a welcome respite for print and digital media companies that have encountered a tough ad market in recent years. For network TV and cable news networks that have been buoyed by political drama in Washington lately, the royal wedding opens up new categories of advertisers that otherwise tend to avoid the news.
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