Author: Trisha Leigh Zeigenhorn / Source: did you know?
Computer errors are annoying, sure, but has one ever cost your company about $8 million and resulted in your headquarters being literally bombed? No?
Well, that’s what happened – and more – when Pepsi accidentally announced a winning number in their Number Fever promotion back in May of 1992.
Every day, residents of the Philippines checked under their bottle caps to see whether they’d won the usual daily prize of roughly $5 or had managed to nab a cap that would change their life to the tune of $40k.
The promotion was working, too, in a country with tons of…
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