Author: Jon Collins / Source: Gigaom
Data, data everywhere, but not a drop to drink… I’ve known Shawn Rogers for several years, as an analyst and then as that rare breed of practical thought leader in the vendor community. Meanwhile, Tibco’s job has traditionally been about getting data from where it is situated, to where it is needed.
I was keen to find out how providers are keeping up with the explosion of data we are seeing today, not only in terms of products but more importantly, approach.What do you see as the most significant trends driving the market?
At Tibco, we see four drivers to how organizations and people are using information better:
- New communities of users are emerging, who use insight in new ways
- This drives new economic advantages – anybody can get value from information
- Meanwhile, technology creates new data sources, creating opportunities – for example from sensors
- And finally, access has vastly extended, you can now have access to all the data, not just specific pools
As a result, companies are creating new businesses for themselves – Bigbelly smart waste is a great example, they reinvented what they were doing. Another mobile phone company, Telenor, specialises in emerging countries. The organisation reinvented its process, using mobile data to lend money, using calling records as a way of measuring credit worthiness to help the ‘unbanked’ – people without bank accounts.
What does this mean for how enterprises look at the data they can access?
These drivers are causing organisations to look to ‘level up’ in terms of how they manage and leverage data and insight.
- First level – look at the data
- Then look at the insight
- Then learn from the process
- Finish by optimising, closing the loop to deliver a true System Of Insight (SOI).
At lower levels, people have the data, but need to bring in learning and optimisation. Higher up, the question is, can you fully finish that loop? Finishing the loop gives the pay off on…
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