‘Doritos for Women’ Were Doomed to Taste Terrible

Author: Paula Mejia / Source: Atlas Obscura

Any snacker worth her salt will tell you that the main appeal of a chip is indulging in all of its crunchiness. This is especially true of Cheetos and Doritos, whose satisfying crunch and leftover dust make for visceral, satisfying snacking.

But these pleasures are apparently reserved for men. As PepsiCo’s C.E.O. Indra Nooyi said on a much-criticized Freakonomics Radio segment last week: “Women … don’t like to crunch too loudly in public. And they don’t lick their fingers generously, and they don’t like to pour the little broken pieces and the flavor into their mouth.” Nooyi went on to say that the company was looking into introducing “snacks for women” that have less crunch and less of the delicious dust.

The internet

Twitter

the ridiculous idea that women are clamoring for crunch-less and dust-less Doritos. PepsiCo has since assured people in a statement that, no, they won’t release a gendered Dorito. “The reporting on a specific Doritos product for female consumers is inaccurate. We already have Doritos for women—they’re called Doritos, and they’re enjoyed by millions of people every day,” it reads.

Yet the…

Click here to read more

The post ‘Doritos for Women’ Were Doomed to Taste Terrible appeared first on FeedBox.