In 1919, a New York advertising agency told 18-year-old Lillian Eichler that they did not hire women, or Jews, as ad writers. But her writing impressed the company officials so much that they changed their minds and hired her. She produced many innovative ads over the next few years.
At the same time, Doubleday issued an etiquette book by Eleanor Holt, which was stuffy and old-fashioned, and did not sell too well. They needed help advertising it.Lillian produced a campaign showing an agitated guest spilling a cup of coffee over the table cloth, with the caption ‘Has This Ever Happened To You?’ The ad swiftly sold the 1,000 copies of Holt’s encyclopedia, but they were just as quickly returned, readers finding…
The post The Millionaire Teenage Ad Girl Who Wrote the Book on Jazz Age Etiquette appeared first on FeedBox.