Source: NewsUSA
(NewsUSA) – Producing and communicating a cohesive message that’s meant to educate a large group of people is a difficult process to set up and put into place, and an even harder one to control. The scope of the message and the action that you want your audience to take can be cast aside — or worse, not seen at all — if it’s not picked up by the mass media.
How can you build on the knowledge that your audience already has to deliver a message that meets your goals?If you want to educate your audience, you’ll first have to determine why:
* Do you want them to act or react in a certain way?
* Do you want to them to advocate for a particular situation?
* Do you want to build brand awareness for your company?
* Do you want people to change their behavior or influence their attitude?
Each of these goals involves educating your audience, but you have to reach them before you can educate them. In the past, public relations practitioners have concentrated on press releases that were tailored to newspapers and other media sources that attract large audiences. It was an easy way to share their stories. Since the advent of the internet, and the subsequent financial collapse that caused many newspapers to shrink, it’s difficult to get a story covered, and…
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