Author: Amy Kaufman / Source: latimes.com
But extravagance in the south of France reached a whole new level on Thursday, when Magnum announced it was launching a new product during the two-week event: An $895 leather-covered cooler bag.
The party was set to commence at 9 p.m., so I called an Uber at 10 p.
m., figuring the whole fashionably late principle must definitely apply here. The UberX ended up being — what else? — a Jaguar.Thirty minutes passed, then 40, and after an hour, I was reaching my limit. I had watched Hadid fly past security to pose for shutterbugs near the entrance, followed 20 minutes later by her on-again boyfriend, The Weeknd. I wondered what they were doing inside. Probably being beautiful and eating ice cream. I wanted to do that too.
Finally, sometime after 11, a magical Magnum representative helped pull me through the crowd and into the party. Immediately, my eye was drawn to what was clearly the highlight of this event: A customizable ice cream bar — well — bar. Brand reps were stationed here with plain vanilla ice cream bars that could be dipped in either white chocolate or black chocolate, which was actually just white chocolate mixed with charcoal to make it look extra dark. Then you selected toppings from a gold-and-black array of goodies to coat your bar with: gold crystals, gold flakes, gold stars, gold popping candy, black sesame seeds, poppy seeds. (I didn’t see one person select poppy seeds.)
Fortunately, there were plenty of things to observe while I waited for my fancy ice cream, like the actual $895 cooler itself. I was surprised to find it in a dark corner of the room, ensconced in…
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