Author: Miss Cellania / Source: Neatorama
After this year’s Oscars broadcast garnered the lowest ratings ever, the Academy of Motion Picture Arts and Sciences will make some changes to the Academy Awards. The broadcast will be earlier in the year, and some awards will be announced during commercial breaks, so that the broadcast can stay within three hours.
But the big news is the new award.At least as important, in terms of improving the ratings of the Oscars telecast for ABC, the Academy also said in its letter that it “will create a new category for outstanding achievement in popular film” in time for the 91st Oscars, adding that “[e]ligibility requirements and other key details will be forthcoming.” Some will complain that adding such a category cheapens the prestige of the Oscars, making it more like the People’s Choice Awards or MTV Movie & TV Awards, but that is old-world thinking. More than the length of the telecast or the name of the host, Oscar ratings have been shown to correlate with the popularity…
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