Football isn’t particularly known for its progressive thinking, but Ecotricity’s collaboration with Forest Green Rovers could shift the goalposts. Welcome to the most sustainable football club in the world – probably
Brands of Inspiration content: this article has been created by Positive News and supported by Ecotricity
Newly promoted to the Football League for the first time in the club’s history, the Green Devils, as they’re known, at Forest Green Rovers have plenty to smile about.
In 2010, the club teamed up with Ecotricity, the green energy company, in what is something of a passion project for Ecotricity’s founder Dale Vince. It has since been named by world governing body FIFA as “football’s greenest club”.Together, they are changing perceptions of what football should and could look like: from pitch to (vegan) plate.
We take a tour.
A red card for red meat: the first meat-free football menu
“When we took red meat off the club menus, we achieved national and international coverage (and plaudits) for the move,” says Ecotricity’s PR manager Max Boon. “Now, we’re home to the first meat-free football menu. We did it for strong environmental and health reasons. We’re working to the principles of local, seasonal, fresh and organic food wherever possible.”
The club introduced a fully vegan menu in October 2015 and, in May this year, officially become the world’s first vegan football club, after its plant-based menu was awarded the Vegan Trademark. Its Q pie – a Quorn and leek pie made with soya milk bechamel – won a podium spot at the 2017 British Pie awards.
#GrowHardOrGoHome – the club’s broccoli print kit
On 1 April, the club unveiled its new broccoli and carrot print football kits for the upcoming 2017/18 season, alongside announcing a new shirt sponsorship deal with Riverford Organic Farmers.
The new kits reflect Forest Green Rovers’ plant-based ethos – with a green broccoli print for the home shirt and…The post Is this the greenest football club in the world? appeared first on FeedBox.