
WeRateDogs, a Twitter account and site that does exactly that, jumped on the “covfefe” train after Donald Trump tweeted out a word that didn’t exist before Wednesday morning, but by this afternoon, somehow became part of the lexicon of everyone you know.

The WeRateDogs account started tweeting with the instantly trending “word” and then whipped up some hats to sell on their site alongside other merchandise. The “Covfefe AF” hat was born—and as a bonus, with the $23 purchase a donation to a charity.
This is Dewey (pronounced “covfefe”). He’s having a good walk. Arguably the best walk. 13/10 would snug softly pic.twitter.com/HciEaJkC4D
— WeRateDogs™ (@dog_rates)
In a “pupdate,” the site announced that half of all hat profits would be donated to Planned Parenthood. It seemed like a solid plan—until…
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