
Of all war films that offer a sense of actual combat, the documentary Restrepo is arguably closest to representing the tedium and boredom that sets in on a day to day basis—and this in one of the most contentious regions on the planet. For soldiers in the Vietnam War, weeks were filled with not much at all, making it easy for heroin to infiltrate the barracks.
Laboratories in the Golden Triangle—Myanmar, Laos, and Thailand—were pumping out low-grade no. 3 heroin for years. Then in 1971 a chemist in Hong Kong went Walter White and started producing 99 percent pure heroin, otherwise known as no. 4. Kilo prices jumped, yet so did soldiers picking up bags from street merchants and highway stalls, even from maids who cleaned their quarters.

How did the Vietnam War shape you? Richard Armitage
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How did the Vietnam War shape you?
Richard Armitage
Former U.S. Deputy Secretary of State
01:32
By the time the war ended 35 percent of American soldiers had tasted heroin while 19 percent returned as addicts. With Nixon waging his crusade on illicit substances to control minority and radical populations, he knew this epidemic was going to be severe. A hundred thousand returning addicts who had just fought for the country could not be handled lightly.
As Adam Alter writes in Irresistible, the marketing professor’s latest book on addictive technology, something incredible occurred. After their initial detox only 5 percent of soldiers relapsed. In the addiction community that number is unbelievable; normally only 5 percent of heroin addicts don’t relapse.
What changed? The environment they were in. Alter writes:
They arrived home to a completely different life. There was no trace of the jungle; the steamy summers in Saigon; the rattle of gunfire, or the chop of helicopter blades. Instead, they went grocery shopping, they returned to work, they endured the monotony of suburbia, and enjoyed the pleasure of home-cooked meals.
Of course, PTSD and other symptoms are another story. What is incredible about…
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