Source: Atlas Obscura
The flat, arid and almost treeless Nullarbor Plain sits on the border between South Australia and Western Australia. The plain is the world’s largest single exposure of limestone bedrock, and it’s a barren and largely featureless swathe of land.
Featureless, that is, apart from the ReadyMix logo, a huge diamond containing some of the largest letters in the world.
In the 1960s, the notoriously bad road linking Western Australia and South Australia via the Nullarbor Plain was a real boneshaker. In 1964, entries in the register of the John Eyre Motel, which sat along the route, included such choice comments as “Please put lights in the potholes,” “Oh! My aching arse!” and “So that’s why kangaroos hop. Caution: blow horn before entering potholes—there may be another car in it.”
It was a lamentable state of affairs, and one that the state government sought to resolve. Work therefore began on improving and sealing the Eyre Highway, beginning in earnest in 1965. Among the companies contracted to work on the project was the Readymix Group, which would undertake quarrying operations along the Eyre Highway during its sealing.
At some point in 1965, someone,…
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