Source: Dumb Little Man
Cryptocurrencies, ICOs, and blockchain startups are popping up everywhere, except on social media. In fact, Facebook, Instagram, and Twitter have all announced blanket bans on crypto advertising. Companies like Google and Amazon are banning it as well while heavily investing in their own blockchain development.
In total, the bans cover 66% of all online marketing channels. If you want to get the word out about your new ICO or blockchain startup, is all hope lost? Not so fast. What prompted this sudden shift? Many think it was a result of Facebook’s recent wave of bad news, with criticisms about fake news and failing to protect users from false information. When Facebook made their announcement to ban all cryptocurrency ads, they claimed the ads were often “misleading” or “deceptive”. Soon after Facebook’s announcement, Google and others began making similar announcements. An alternative theory is that uncertainty about government regulation regarding ICOs has made advertising partners skittish around cryptocurrency. Companies like Snap, Inc, which owns Snapchat, have banned ICOs for this reason, but still allow advertising from exchanges, wallets, and blockchain startups.Growing Followers First
With so much of the market pushing them out, cryptocurrencies must find a new way to advertise and get their startup seen. Content marketing, a valuable marketing channel for all businesses, is becoming even more essential to crypto businesses who can’t advertise on social media but can publish their own content.
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