A new generation of rappers with anarchic approaches to social media and free digital distribution on platforms like SoundCloud is riding the streaming wave into the mainstream.
On the Billboard album chart this week, two auspicious debuts from leading figures of that movement — Lil Uzi Vert, 23, and XXXTentacion, 19 — marked their commercial arrival by outpacing an array of more traditional releases.“Luv Is Rage 2” (Generation Now/Atlantic), by the breakout hip-hop experimentalist Lil Uzi Vert, hit No. 1 in its first week, totaling 135,000 album equivalent units, according to Nielsen, with just 28,000 in traditional album sales and a load-bearing 151 million streams. That was good enough for the third-largest streaming…
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