Source: Dumb Little Man
With customers moving away from traditional ads, video marketing has become a critical marketing tactic. It builds trust and it’s an organic way to market brands by being interesting, useful, and easy to relate to.
More than that, video marketing is readily available, can be consumed easily and serves as a distraction in these stressful times.
It has become a valuable marketing strategy that influences even the laziest customer out there.Video Marketing In Brief
In simple words, video marketing is nothing but recording a video and posting it on various online platforms to achieve desired business goals. Creating a viral video has become the Holy Grail of marketing and it offers the following benefits:
- Can be used for branding and rebranding
- Conversions
- Boost search engine rankings
- Improve customer retention of brand information
Although the idea of producing a video may seem nice and promising, it needs to complement the overall strategy of the company and be able to generate the required return on investment. This may sound daunting if you are new in the industry. However, with the right strategies and plans, you can use video marketing to boost traffic and increase conversions.
Impact of Video Marketing
As per research, video marketing helps increase brand awareness by 54%. It’s able to generate 66% more qualified leads per year, too. And just the word ‘video’ in emails has led to an increase in the open rates by 19%. The videos on landing pages are capable of increasing the conversion rate by 80%.
These figures prove that video marketing plays a critical role in the marketing and business plan and strategy.
Let’s admit that the numbers do not lie.When we talk about video, we make it synonymous to YouTube videos. Although this is the most common form, it is but just one of the varied platforms. Facebook, Instagram, Twitter, and Snapchat are other equally stimulating online platforms where you can post a great video. What is required is a raw, pure, and authentic content that is relevant to the business and matters to the viewers.
Using Video Marketing to Boost Traffic and Conversions
Below are some of the ways you can use video marketing to increase traffic and conversions rates.
Sell a Story
A video targeted directly towards selling a product or service can be bothersome for the public. This is why it is preferable to spin a story around a product and focus on narrating that story.
A story gathers…
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