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Gig workers are forced to educate themselves to survive

Author: Lan Snell / Source: The Next Web

Gig workers are forced to educate themselves to survive

Today’s gig workers don’t just include your local Uber drivers or handymen on TaskRabbit. In fact, there’s a growing subset of knowledge workers who are looking to the gig economy as a viable alternative to full-time employment.

Upwork’s 2017 Freelancing in America study predicts freelancers will become the majority of the US workforce in a decade, with younger generations primarily driving that acceleration in freelancing.

That’s happening right now — the survey estimates nearly 50 percent of millennial workers in the US are currently freelancing.

The promise of freedom, flexibility and the chance to be their own boss is leading the next generation of workers to reimagine what they want from a career.

But the reality is that separated from organizations where personal and professional growth can happen organically, independent knowledge workers will find themselves under increasing pressure to upskill and build new competencies across their specific areas of expertise as well as across business-centric subjects.

Without organizational support and a predictable income, they are solely responsible for their own development and that means understanding the core tenets of things like marketing and finance as well as their core area of expertise if they want to be successful.

Expanding into a new world

“We will be free agents in the future, with our own personal brands, selling our skills to those who need them.” That’s where 47 percent of respondents in PwC’s 2017 Workforce of the Future Survey, believe we are headed.

But from the moment they decide to take the plunge, gig workers need a value proposition to market their strengths and services. As work finds them, they have to understand client requirements, but also know how to pitch their own ideas.

They have to grow a network, build relationships, ensure repeat business, create a pipeline of opportunities as well as get a handle on things like finance and accounting. Despite the growing appetite among organizations to tap into the gig economy, success still depends on an individual’s ability to navigate these complexities and wear many professional hats.

Take, for example, a freelance UX designer who has years…

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